In my spare time, I like to search for old design books online. Recently, I found a book published in 1982 called "Hans Neuburg. 50 anni di grafica costruttiva." If we were to bring Swiss design from that time back to the present, it might be difficult to see any differences. In a time before computers were widely used, every design required extreme precision and thoughtfulness, both in terms of messaging and visual appeal, as well as factors like typography, spatial proportions, and practicality.
I particularly enjoy the graphic posters that Hans Neuburg created for brands like Philips and Accum. Their simplicity, practicality, and aesthetic appeal have made them classics of their era.
Looking back at the Swiss graphic design magazine "Neue Grafik. New Graphic Design. Graphisme Actuel" from 1958 to 1965, it showcased the latest design trends of that time, including works from designers like Hans Neuburg, Max Bill, and Josef Müller-Brockmann. Today, this book has become a precious collector's item, with the only complete and well-preserved version on eBay selling for as much as 1,999 GBP (about 20,000 HKD).
If you're interested in Hans Neuburg's works, you can explore his other books further.
- Hans Neuburg: Moderne Werbe- und Gebrauchsgraphik
- Graphic Design in Swiss Industry
- Publicity and Graphic Design in the Chemical Industry
- Conceptions of International Exhibitions
About the Book
"Hans Neuburg. 50 anni di grafica costruttiva" is a unique publication that extensively documents the 50-year design career of Swiss graphic designer Hans Neuburg. The book features over 100 design projects in various forms, including logos, posters, books, packaging, and advertisements, showcasing both their processes and final products.
In addition, the monograph includes introductions by Max Bill and Hans Neuburg, delving into topics such as art, new graphic design, constructive graphics, typography, advertising, posters, and trademarks. These insightful and comprehensive contents make this book one of the most influential Swiss graphic designs of the contemporary era, providing readers with an in-depth look into the creative design process and thinking of Hans Neuburg.
